in person

Lead of Marketing, operations, partnerships. Assisted to grow up startup to business.

Duties: marketing vision and goals, branding, product development, design, marketing plans and budgets, promo channels analysis, market research, competitors, surveys and testings, landings, metrics, Stores investigation, ASO, external communications to advisers/celebrities/first partners/customers (testers), board meetings, recruting, risk-management. Main achievements: developed marketing product, implemented the generating system of new ideas and improvements (once a week we discuss ideas on «5mins of Truth» meetings, created Mirami Ideas' bank and all team was engaged), defined global vision (geo), created design of the product and brand strategy, produced marketing plan for 2 years, monetization models, competitors' matrix, formed marketing team, built information flow through weekly digests, launched work with blog/SMM/landings/events (with the lawest cost of aquisition — about $0,005/subscriber), realized successfull email campaigns via Mailchimp, formed first (loyal) testers' base, implemented effective meetings and management tools, found and engaged international advisers and partners.

Cashback program-application for smartphones (platforms iOS/Android), B2B-B2C market. Startup. Main achievements: created the idea of start up, engaged partners experienced businessmen innit and talanted mentor with profitable start up, formed and saved developers team, produced ios and android prototypes, billing server and website, finished a technical product on android platform, held on successful presentations to test key partners (Michelin, cinema net «5 stars», Adidas), regulated a collaboration with reliable subcontractors, learned financial and legal aspects of consumer and venture capital market, made a reseach of main competitors in Russia and worldwide, legal entity was formed, the project was prepared for test.

Being a part of below listed projects I have assisted at few startups as Marketing Advisor. 1. Memento Database (Jan - Apr, 2017), HQ Moscow, Database project. Achievements and references please find above by the link. 2. TickTick (May - Dec, 2017), HQ Hong Kong, Task manager application. Achievements and references please find above by the link. 3. TotalCoin (Jun - Dec, 2017), HQ Penza, Blockchain-backed crypto trader application. Temporarily left the project.

Educational seminars «Migrational law of USA and EU», e-commerce market (B2C), tickets for event. Project is under reconstruction now. It is supported now via blog. Main achievements: developed an idea to business product, engaged experts — speakers of seminars (visa attorneys at law from New York and Berlin), organised offline spaces for seminars (Moscow and Saint-Petersburg), attracted online MassMedia partners, built partnership with blogger-celebrity A.Nosik, formed marketing plan, tested demand, found and formed goal audience of the product, defined conversion rate and customer's cost aquisition, constructed SMM groups (facebook, twitter, linkedin, instagram), received 11000 emails base and succeded with mailing in Mailchimp, found key working words/tags through SEO/SEM campaigns, got more than 10000 web sessions for 4-months period and first customers, formed good outstaffing team and consultants (speakers, developers, designers, PR, SMM, specialists of users aquisition). Not succeed: did not found additional investments for marketing promotion, product was not accepted by market. It is in proccess of reconstruction currently.

General duties: launching and developing of a new company P3info and its products, sales, key accounts supporting, team building, coaching, management, budgeting, PR activities. Main achievements: legal entity P3info ltd. was formed 2013, July, 7 members team was hired, created orders of sales and operational processes, main management tools, general kpi's, plans for company's development and its products' promotion, started sales representatives coaching and weekly progress reports, composed and launched motivational program for customers «P3+», formed product line and websites for each product, 2013, September relaunched digital version of the product «PPP Journal» (www.pppjournal.ru), 2013, December launched consulting program for customers «4R» of PR/GR/IR/RR in PPP market, 2014, March held on Infrastructural Congress «PPP Week» (www.p3week.ru), which was visited by 1000 organizations, as a result base of contacts was grown up twice, engaged foreign partners and customers in participation and sponsorship (Infrastructure journal, IPFA, Johnson&Johnson, Clifford Chance, DLA Piper, Varian etc)

General duties: regional sales office development, team recruitment and coaching, other HR issues (employment, dismissal, bonuses, personal motivation), installation and follow up of main team's KPIs, commercial agreements and arbitration, market analysis, relations strengthening with business partners, VIP partners' support, competitors investigation, collaboration with company's Board (Moscow, Berlin) and with another departments for sales plan realization, CRM, billing follow up, administration of the office. Main achievements: successful relauching of the regional office, achievements of planning and above planning revenue (city became a sales leader by runrate on November and December each year), a sales dream-team was formed, interregional team-building was initiated and realized, 30% contracted premium partners from GoldList- 100, a base of constant customers was increased in 25 times, success in personal sales (2013 February I was prized for the 3rd place in all-russian competion for signed contracts), investigated our first competitor and created an action plan to beat it, conducted some initiatives for improving sales processes and company's image up-to-date CEO Groupon International Andrew Mason.

Duties: operational consulting of mechanization Department of the customer (about 500 employees), analysis, exploiting management system learning and a new system installation (IMPAC 10000), tools of management installation, working with the managers of all levels (supervisers, middle-, executive managers), making presentations, trainings leading, holding negotiations, savings planning, effective work process creating, constant follow up of assignments, reporting of completely work Achievements: saving system was created (about EUR 4200 per week), the united management system was installed in the Department, well systimatiszation of reporting of staff, skills of coucher were raised, well done selection of system's coordinators, involving in cooperation trade-union leaders, successful installation of program "Initiative" (the employees of the mechanization Dapartment filed more applications than other Departments)

International relations

Goethe University

Aristotle University