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Website – Portfolio: www.rifai.ru ------------------------------- PERSONAL SUMMARY ------------------------------- Experienced, a results-driven, self-motivated and resourceful arts director with an ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into strategies, tools, and imagery. Experience of working in and contributing to a creative environment alongside designers, copywriters, marketers, content strategists, user experience specialists and interactive developers. Possessing an ability to see the big picture and continually develop new and inspiring approaches to a brief. Currently looking for a new and challenging position. One which will make the best use of my education, existing skills and past experiences in a way that is mutually beneficial to both myself and my employer and allow for future growth and advancement. _________________________________________________ KEY STRENGTHS ------------------------- - Experience in the development of creative concepts for visual communications and advertising. - Experience in the development of materials for advertising campaigns, communication, and sales (brochures, leaflets, POS- materials, …etc.). - Experience in the development and visualization of corporate identity. - Experience in the development of complex tools for branding. - Experience in the design and construction of packaging products. - Experience in the development and implementation of the graphic 
design, design, and branding of exhibition spaces. - Experience in working with printers, and handling complicated prepress files. - Experience in the development and implementation of interactive media. - Experience in building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. - Experience in web design, web development, programming, and SEO optimization for websites and online projects. - Experience in consulting and audit of existing designs and visual strategies. - Experience in photography and art-directing photo shoots - Experience with different graphic styles and techniques, including decorative skills, such as, calligraphy, mixed media illustration, …etc. - Experience in organization, optimization and leading a creative department (creative director). - Experience in supervising the creative team (art director). _________________________________________________ SKILLS ---------- Personal Skills: -------------------- - Conducting communication both in English, Russian and/or Arabic; - Excellent written and verbal communication skills; - Business attitude; - Excellent organizational and administrative skills; - Extreme attention to details; result-oriented; - Computer literacy; - Ability to successfully multitask, analyze, prioritize and make decisions with limited supervision; - Ability to think outside the box and implement innovative methods and techniques; - Ability to work independently; - Flexibility to a constant changing environment and with tight 
deadlines; - Ability to follow direction, both verbal and in writing; - Quick learner. Keen to learn and improve skills. _______________________________________________ Computer Skills: ---------------------- Computer programs (MacOS and/or Windows)
 Microsoft Office (Word, Excel, PowerPoint, Access, Outlook) Google Workspace: Business Apps & Collaboration Tools Adobe (Photoshop, Illustrator, InDesign, Version Cue, Bridge, Acrobat, Flash, Dreamwaver, After Effects, Premiere, and Lightroom.)
 Extensis Suitcase and FontDoctor
 Fontlab
 Macromedia Director
 AutoCAD SPSS (Predictive Analytics Software) QuickBooks (Accounting) Programming languages: --------------------------------- HTML CSS
 XML
 JavaScript (jQuery library) CMS (WordPress) _________________________________________________ Skills: -------- Website Optimization – SEO Copywriting Online Marketing Social Media Drawing and/or painting Photography (www.flickr.com/photos/nrifai) Sculpture and 3D structural modeling Bookbinding Crafts Hand-made jewelry and modeling in wax for cast jewelry Exhibition setup Teaching _________________________________________________ Activities: ------------ Underwater photography training and lecturing focusing on marine wildlife photography and a practicing scuba Dive Master for dive trips. www.rifai.ru/uwphoto/Natalia Rifai UW Photography.pdf www.instagram.com/natalia.rifai AquaLung and Apeks scuba dive gear servicing, repairing and maintenance. http://www.aqualung.ru/family Writing articles about managing/leading creative people in “Creative Director” Magazine. http://www.kdir.ru Took part at the “Golden Bee 8" The Russian Graphic Design Biennial, as an assistant and translator for Mr. Yuri Gulitov (Member of Jury representing Russia) and organizing supporter for the whole event. _________________________________________________ Hobbies: ---------- Traveling and photographing the world. Playing the Piano _________________________________________________ Other websites: -------------------- www.festtrav.ru www.video-janeiro.ru www.grenia.ru sparks.rifai.ru ethnica.rifai.ru www.fabrikalegend.ru kd.rifai.ru alphabetevolution.rifai.ru _________________________________________________ REFERENCE ------------------- Available on request. _________________________________________________