Product Manager

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Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

Product manager is responsible for planning, development and implementation of marketing plan defined (high tech spectacle lenses).

Key Responsibilities:

Product / Brand Management

  • Partner and collaborate with sales department to develop go-to-market strategy and tactics , build distribution and develop product business within the territory and accounts
  • Plan, implement and execute best in class in-store tactics and strategies via sales people and account managers
  • Direct involvement and accountability for building brand equity, driving profitable growth and market share gain, influencing product development and innovation, forecasting and communication. Collaborate with central marketing team effectively
  • Design best in class POS materials and demo tools to ensure great visibility and performance of the brand in stores
  • Plan and implement new product launches

Consumer and Market Knowledge

  • Increase engagement, loyalty and awareness across the consumer market by identifying and understanding key trends , buying behavior ,building consumer communications to drive consumer off-take
  • Work with agencies to ensure effective communication via TV, Digital and other media
  • Manage market insight research to leverage on quantitative and qualitative data and transform into relevant business insights and view
  • Drive consumer promotional programs to boost market share

ECP, Retail and Shopper Experience

  • Collaborate with customers and sales force to build expertise in shopper needs, optical retail, ECP needs, business models and segmentation
  • Design trade promotional activities , build in-store execution with POSM and demotools
  • Drive ECP recommendation and high support to patients
  • Understand in-store staff behavior via mystery shopper and personal visits

Trade and Channel Marketing

  • Support sales force and Key account management with brand / promo knowledge, selling aids, messaging
  • Continuously improve the understanding of the consumer and the commercial network/channel
  • Propose targeted marketing plan to customer and to commercial networks in terms of specific products, brands or services and provide differentiated marketing campaigns

Professional Relationship Management

  • Target the “four Ps” in proposals (product, price, place, promotion)
  • Communicate about scientific knowledge and product innovation to improve understanding and support

Marketing Operations and Fulfillment

  • Follow the marketing processes
  • In partnership with marketing leadership, identify, assess, select and manage marketing agencies and technology solutions
  • Manage and control marketing budget
  • Provide design services, marketing asset management, and financial document processing
  • Provide expertise in management of promotions, events and multi-channel campaigns
  • Lead development of all marketing contracts and maintain database of documentation. Control of production, distribution and inventory of literature, point of purchase material, demo tools and all printed materials.


  • Bachelor’s degree/ Master’s degree in Marketing, Business Administration or equivalent is a great plus
  • English – fluent & French – nice to have.
  • Multi-million € international organizations
  • Minimum of 3 years as Product\Brand manager and 5 years in Marketing
  • Experience in setting a business goals and building brand plans through integrated marketing services/ communication
  • Experience in digital marketing (i.e. social media, e-commerce, analytics, online) is required
  • Experience in b2c media campaigns (TV, TV digital, PR) is required
  • Good in business presentation and analytics
  • Matrix environment and cross functional teams experience
  • Successful partnership with R&D or New Product / Category management
  • Proven success in developing agency partnerships to build long term brand health and business
  • Demonstrated financial acumen in making effective business analysis and decisions
  • Experience in taking insight and using it to drive informed business decisions
  • Shopper understanding
  • Product and brand management
  • Marketing services/ communication
  • Trade and channel marketing
  • Professional relationship management
  • Marketing operations
  • FMCG or Consumer Healthcare


  • Office is located near the metro station Butyrskaya
  • Opening hours from 9 to 18 hours, Mon-Fri.
  • Compliance with Russian labor legislation (registration, official salary and bonuses, paid vacation of 28 calendar days, and sick leaves) + compansation package.
  • Salary - level will be discussed individually.
  • The company offers for its employees interesting and challenging work, learning and improving skills, opportunities for personal and career growth, a friendly team, comfortable working conditions.


Москва, Огородный проезд, 20ас3
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Вакансия опубликована 22 марта 2018

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