Senior Product Marketing Manager

з/п не указана

Вакансия в архиве

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Требуемый опыт работы: не требуется

Полная занятость, полный день

Senior Product Marketing Manager

Senior Product Marketing Manager will develop and implement marketing strategy for dedicated groups of products to deliver a significant impact on KFC Russia growth plan.

We need a person who:

  • Has university degree and strong academic credentials. Professionals with 3+ years of experience are welcome to apply
  • Has specific hands on experience in product marketing management and | or brand work (any industry)
  • Is excellent in cognitive thought and problem solving
  • Has strong interpersonal and communication skills
  • Has challenging mindset
  • Is enthusiastic about new challenges and living in a fast-changing business environment
  • Has a good command of spoken and written English

Responsibilities

  • Marketing Planning
    • Identify consumers’ needs and provide inputs to New Product Development team to design the right products and packaging to win with Russian consumers
    • Leverage consumer researches results to develop qualified brand concepts, benefit and claim that is to address consumers’ unmet needs
    • Drive virtual team (new product and operations) to develop initiatives to the stage of test launch and commercial launch
  • Partners Initiatives Business Management
    • Set and deliver product categories business targets
    • Be responsible for the sales and business impact of dedicated product categories in the portfolio
  • Go-to-market Planning and Execution
    • Lead marketing virtual team to develop communication strategy for new product launches and ‘heroes’ of promo calendar
    • Be responsible for the products’ effective communication throughout multiple touch points – both out of store and in-store
    • Be the leader of product category for effective leverage among internal teams – supply chain, finance, demand planning, sales| operations
  • Has to make reports and present strategies to diverse audiences

Вакансия опубликована 12 сентября 2019 в Москве

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