http://www.telemed.help
 The Company was the IT startup since July 2017 driving healthcare service as iOS/Android app and web product. Product and commercial leader of the company. Direct reporting to core investor. Go-to-Market strategy developer and executor. People manager. Assigned Tasks: • Analyze the market, find trends and rate them. • Find appropriate revenue streams on a challenging and unobvious market of telemedicine/digital health. • Provide product commercial strategy within the market and defend it against board of directors. • Budget management and allocation. • Marketing leverages development and deployment. Results: • Enabled business results (revenue, ARPU, retention rate) in the relevant business streams. • Successful launch strategy of the digital product. Coverage of the 1.5 million users, 43% conversion from installation to registration, 9% conversion to purchase. Retention rate of 20%. In one year – product redesign, new pricing, pan-Russia scalability. • Pipeline filled with customers and sell through forecast. • Website https://telemed.help launch. • Brand voice deployed through the digital and offline assets. Digital campaigns launch optimum budget allocation. • Analytics tools deployed into the product.

www.d-l-s.ru The Company is the IT startup since February 2015 driving FinTech B2C service for banking sector (acquiring). Business Development of the FinTech product. Discover business streams. Drive sales initiatives. Stakeholder of the Go-to-Market strategy. Support product marketing initiatives. Collaborate 1:1 with technical team regarding PLM process (set tasks and priorities). Assigned Tasks: • Lead product launch with the bank. Sales of the solution to large customers. • Manage new customers partnership (non-banking). • Broad channel marketing development and solution sales to regions. Results: • 1500 terminals were launched with the pre-installed DLS loyalty service in 14 retail networks - the bank’s acquiring clients. • Sale and installation of DLS loyalty service at 276 POS-terminals in 7 retail networks involved in the service. Return of 5 retail networks to VTB acquiring through the installation of the DLS loyalty service. The dynamics of the average check of retail networks + 7.3% due to the DLS loyalty service.

www.microsoft.com Worldwide software corporation. Business leader. Manage the group of product professionals. Go-to-market leader that execute global strategy on a country level. Manage retail and enterprise channels within the particular product group. Deliver new business streams, revenue, profit and market share incremental. Manage of annual marketing budget >$1.5 mil. Defend and execute country sales strategy. Assigned Tasks: • Manage execution of the subsidiary’s revenue plan sell in / sell out / sell through (scorecard metrics). Financial KPI execution. • Go-to-Market product development, sales strategy and product advocacy within the Subsidiary. • Deep cross-functional partnership with Global Redmond HQ/EMEA/CEE teams. • Cross-group partnership inside the Subsidiary. Win share and revenue via attachment strategy. • Increase market share of the particular product line from 3.4% up to 5%. Win competition challenge. Analysis. • Grow revenue and software attachment rate. Pipeline management. Channel campaigns management. Budget allocations. • Business scalability to the regions. Strengthen distributors’ channel. • Product forecasting, supply and distribution. Sales analysis. Results: • Won revenue more than $23 mil. per year (over performance up from 2 to 12% in the tough competitive market). • Delivered growing business results in enterprise (over $1.2 mil. in the first 6 months from the start). • Retail distribution achieved 88% of retail stores covered in Consumer Electronics segment. • Increase the market share of the product category from 3.4% (2011) to 7.3% (2014). • Over-performed of software attachment rate to Mac computers: deliver 34% vs. targeted 12%. • Regional sales share growth from 5 to 44 percent of the total product group.

Marketer dedicated the particular product category (hardware and special software for Mac). Act as subsidiary’s brand voice. Responsible for localizations, market share growth, direct impact on revenue (sell in), brand advocacy and strong competition on the market. Assigned Tasks: • Withdrawing product from an OEM channel to a retail channel. • Localization, pricing, market launch, creation of advertising campaigns for product line up. • Product forecasting and supply. • Analyze and enter the Apple’s market in Russia. • Office:mac global launch in Russia. Increase of the attachment rate to Mac computers from 0,005% up to 7%. • Attraction of new partners and distributors. • Develop regional sell out and sell through. Results: • Market share growth from 1.2% (2008) to 3.4% (2011). • Increase the annual revenue from $1.4 mil. per year (2007) to $13.2 mil. per year (2010). • The launch campaign of the brand new Office:mac in Russia has entered into the top 3 best promotional campaigns in Europe and the USA. Attachment rate won 3 times against the target. • Distribution’s growth: 2008 – 2 distributors with a margin of 0.3%. Since 2010 – 7 distributors with a margin of 7.8%. • Internal promotion for the role of Product Group Leader.

Worldwide electronic goods producer. www.lg.com/ru Manage campaigns with federal key accounts. Budget management and allocations. Incentive programs management.

Worldwide mobile phones and smartphones producer. www.nokia.com/ru-ru/ Manager of the retail team. Manage trade campaigns all over Volga Region. Regional budget management and allocations.

Worldwide FMCG producer. Direct sales to regional accounts.

Environmental Design, Design

Digital Marketing, Digital Marketing, Social Media and Data Management

Marketing, Marketing and business management

Marketing, Marketing

Psychology, Pedagogy and Psychology

Psychology, Psychology