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Candidate

Female, 37 years, born on 11 December 1987

Not looking for a job

Australia, not willing to relocate, prepared for business trips

Head of SMM / International Student Adviser

Specializations:
  • Other

Employment: full time, part time, project work

Work schedule: flexible schedule, remote working

Work experience 13 years

October 2023currently
1 year 7 months
Achange Consultancy

Australia, achange.com.au/

Head of SMM/Education Counsellor
• Knowledge and research to provide students with valuable and up to date information about the admissions process and education in Australia • Assist students in selecting programs and collecting documents in accordance with the student's experience and university requirements. • Conducted rigorous analysis of prospective student applications, ensuring optimal selection for the institution • Communicate with the marketing and admission teams from schools to learn about the latest entry requirements. • Managed undergraduate, postgraduate, and pathways programs, successfully enrolling and guiding student's through their chosen course of study. • Assistance with recording, scheduling and coordinate meetings of student's and representatives of educational providers, for interviews. • Successfully utilized Influence to increase student enrolment by 25% over a one-year period as an Enrolment Officer • Work with documents, including: proofreading documents, formatting and converting. • Obtaining and checking letters of offer, GS assessment and Coe's for errors and compliance with the set standards and process, as well as State and Commonwealth legislation and education provider requirements. • Utilized Continuous Improvement methodologies to streamline and optimize administrative tasks, significantly reducing processing times • Utilized Agile principles to adapt and respond swiftly to unforeseen changes during student enrolment process • Building and maintenance strong relationships with clients and prospective student's by ensuring superior customer service. • Stimulate student recruitment through social media. • Assist in selecting diploma and language programs, considering SSVF and standards and student visa conditions. • Assist with student's application/enrolment processes for various nationality international students according to DHA standards, GS criteria, the ESOS Act, The National Code of Practice, and other State and National laws. • Problem solving in managing complex requests in a fast-paced setting. • Enrollment of children in state schools. • Flexibility and ability to work independently in an international team across different time zones, showing cultural sensitivity and understanding of cross-cultural communication. Marketing part: Development and Implementation of SMM Strategy: Creating and executing social media promotion strategies aimed at increasing brand awareness and attracting the target audience. Content Management: Planning, creating, and publishing content for social media, including text posts, images, videos, and other formats aligned with the brand strategy. Analysis and Reporting: Monitoring and analyzing key performance indicators (KPIs) of social media campaigns, preparing reports, and providing recommendations for improving results. Interaction with Followers and Customers: Managing communications on social media, promptly responding to comments, questions, and feedback from users, and maintaining a positive company image. Research and Implementation of New Trends: Keeping track of current trends in SMM, searching for and adopting innovative methods and tools to enhance the company’s presence on social media.
June 2021August 2023
2 years 3 months
Kiwi Education

Australia, kiwieducation.com/

Senior Student Advisor/Future Student Consultant
• Guided international student's through course selection, admission, considering SSVF, ESOS Act and visa application processes, including packaging courses. • Maintained strong relationships with students and educational partners, enhancing service quality. • Managed Graduate Recruitment initiatives for the university, resulting in a significant increase in graduate program enrolment • Providing expert guidance to international and local student's on course selection, admission, visas and other aspects of studying in Australia • Managed a high volume of enrolment queries with commitment, resulting in improved customer satisfaction ratings • Advice to student's on selecting programs in accordance with their education, work experience and background. • Implemented efficient record keeping systems for managing information on student admissions and academic progress. • Assistance in selecting programs and collecting documents in accordance with the student's background and university requirements. • Ability to effectively and quickly master and use information and communication technologies, such as CRM tools. • Demonstrated skill in Taking Ownership for resolving enrolment issues and maintaining high levels of customer satisfaction • Implemented innovation in the student enrolment process, resulting in a streamlined workflow and increased efficiency
June 2020August 2023
3 years 3 months
магазин Aquarell`E

Petropavlovsk-Kamchatsky, bankacrema.ru/

Retail... Show more

Paid Social Media Performance Specialist | PPC Specialist
Cosmetics and skin care products. Creation and placement of advertising content for Instagram, Facebook, TikTok and Telegram Ads. Collection and analysis of indicators, ideas and trends. Work on planning and posting content on social networks. Writing texts for posts on social networks and scripts for videos. Creation, testing and management of meta advertising campaigns (Facebook and Instagram) and Google VK Ads, MyTarget, Telegram Ads Google Analytics, Yandex Metrika, GTM Working with quizzes Collaborate with designers to create advertising content. As well as independent work on creating additional content. Writing advertising texts, implement and monitor advertising effectiveness. Work on optimization and increasing the effectiveness of the campaign. Reporting on key performance indicators. Attending weekly meetings to review current results and propose strategies and plans for further development. Budget planning and approval
October 2022March 2023
6 months
Kom Construction

USA, komconstructionllc.com/

Paid Social Media Specialist | Telegram Ads
Create and manage Meta (Facebook and Instagram), Telegram Ads and Google advertising campaigns. Creation of technical specifications for the designer, as well as independent work on advertising layouts. Working on advertising texts. Participation in meetings with company managers and stakeholders. Maintaining, monitoring and effective operation of advertising companies. Providing accountability on the work done, improvements and optimization of companies. Management and distribution of budgets based on the results of tests of advertising companies. Working with Google Analytics and Yandex Metrics.
November 2018December 2022
4 years 2 months
Kiwi Education

Australia, kiwieducation.ru/

Educational Institutions... Show more

Senior Education Agent - remotely
Providing expert advice and guidance to international and local students on course selection, admission, visas and other aspects of studying in Australia. Builds and maintains strong relationships with clients and prospective students by ensuring superior customer service. Monitoring the latest events and changes in the field of education and applying this knowledge to provide students with valuable and relevant information Assistance in selecting programs and collecting documents in accordance with the student’s background and university requirements Collection of statistics on student enrollment Communication and business correspondence with representatives of Australian universities, Immigration agents, managers of educational institutions and agency stakeholders Interaction with representatives of educational institutions on partnership issues Highly developed interpersonal skills and proven ability to build and maintain strong collaborative working relationships with a variety of internal and external stakeholders. High level of attention to detail. Providing high-quality customer service, which is confirmed by many positive reviews. Managing complex requests in a fast-paced environment and strong problem solving skills Flexibility and ability to work independently in an international team across different time zones. Ability to effectively and quickly master and use information and communication technologies, such as CRM tools.
February 2022April 2022
3 months
Online School of Trichology

krushanova.com/

Medicine, Pharmaceuticals, Pharmacies... Show more

Paid Social Media Specialist
Develop and implement Instagram and Facebook strategies that align with overall marketing goals. Determining the target audience and creating advertising content that suits them. Create compelling content including text, images, and videos. Collaborate with a designer to create visually appealing materials. Weekly analysis and reporting on key traffic performance indicators. Adjustment of strategy based on data analysis to optimize and improve results.
September 2021March 2022
7 months
Online School of Trichology

Moscow, tereshinadoc.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Paid Social Media Specialist
Develop and implement Instagram and Facebook strategies that align with overall marketing goals. Determining the target audience and creating advertising content that suits them. Create compelling content including text, images, and videos. Collaborate with a designer to create visually appealing materials. Weekly analysis and reporting on key traffic performance indicators. Adjustment of strategy based on data analysis to optimize and improve results.
February 2021March 2022
1 year 2 months
School Of Facebook Media Buyer

Jamaica, natafrancis.ru/

Media, Marketing, Advertising, PR, Design, Production... Show more

Student Support Advisor / Student Success Coach
Excellent interpersonal and communication skills: Demonstrated ability to teach effectively, consult and deliver strong presentation. Facebook Ads Expertise: Ability to implement customized strategies and well-developed skills with marketing tools and the Meta platform, including the selection and use of a wide range of strategies suitable for a diverse group of students, as well as required competency standards such as direct instruction, scaffolding and tailored learning activities , combined with experience developing individualized plans that take into account student well-being, cultural background, demographics, and academic concerns. Proven ability to work effectively in a team learning environment to meet specific needs and provide student support. Supporting students throughout the learning experience: Demonstrated ability to develop, implement and review strategies to ensure highly motivated and satisfied students. Integration of Technology in Instruction: Ability to integrate technology into curriculum, with a focus on improving student achievement and computer skills, including the Meta platform and Internet tools. Student Engagement and Motivation: Experience creating engaging learning experiences and guiding students to maximize learning outcomes. Supervising students of a course on mastering skills in working with Facebook Ads, level from middle to senior. Checking and correcting completed tasks. holding zoom meetings. Reporting. Participation in the development of events to improve the level of student engagement together with the stakeholder.
September 2021February 2022
6 months
Alshaya Group

Moscow, www.moneks.ru

Retail... Show more

Senior Social Media for brands Starbucks, Victoria Secret, Mothercare, TBS (Russia and CIS)
Management of paid advertising on social networks for 4 brands: Victoria Secret, Mothercare, TBS, Starbuck Conduct advertising campaigns on social networks (FB, IG, VK, Tik-Tok) We form hypotheses for targeting on social networks Actively participate in brainstorming sessions with brand teams (Victoria Secret, Mothercare, TBS, Starbuck) Develop media plans for activities on social networks Quality control of provided creatives for advertising campaigns on social networks, implementation of ideas for their optimization. Monitor the effectiveness of campaigns and communications and make necessary adjustments Collecting information about new advertising opportunities on social networks Monitor changes in requirements for the formation and full functioning of advertising and/or client accounts Monitor the quality of contractors’ work and the timing of ongoing projects/campaigns. Analyze performance results and provide reports
November 2018February 2022
3 years 4 months
Onco-Life.com

Moscow, onco-life.com/

IT, System Integration, Internet... Show more

Head of SMM | Project Manager
Control over the execution of tasks, teams of 5 people: - designer (joint development and improvement of website design) - search for developers for the website and mobile applications, setting and monitoring the implementation of tasks - searching for a specialist to manage social networks, working together on creating everyday content - Analysis of department results and decision-making to achieve company goals. - Searching for and implementing new tools and channels for company development and increasing its visibility. - Motivating employees and building a strong and cohesive team. Also: - control of website development and testing - control over the development of a mobile application - control of the creation and content of accounts on social networks - Paid advertising on Facebook, Instagram - filling the Yandex.Zen channel - Planned advertising on VKontakte
September 2020September 2021
1 year 1 month
Chitinum

Moscow, chitinum.ru/

Medicine, Pharmaceuticals, Pharmacies... Show more

Project Manager, Paid Social Specialist
- Recruitment: web-design, website developers, packaging designer. - Development of packaging - Creation and work with accounts in social networks (development, design, texts, free promotion methods) - Facebook Ads, Instagram, VK Ads. - Search, conclusion of contracts and control of partner networks.
March 2021July 2021
5 months
School of Osteopathy

Moscow, www.instagram.com/dr.4e/

Paid Social Media Performance
Develop and implement Instagram and Facebook strategies that align with overall marketing goals. Determining the target audience and creating advertising content that suits them. Create compelling content including text, images, and videos. Collaborate with a designer to create visually appealing materials. Weekly analysis and reporting on key traffic performance indicators. Adjustment of strategy based on data analysis to optimize and improve results.
August 2020June 2021
11 months
Own Interior

Moscow, itsinterior-kitchenenamel.ru

Construction, Real Estate, Architecture... Show more

Paid Social Media Specialist | PPC Specialist
Develop and implement comprehensive social media strategies to enhance brand visibility and engagement. Create and curate engaging content tailored to target audience across platforms such as Instagram, Facebook, TikTok. Monitor social media trends, industry developments, and competitor activities to ensure strategies remain cutting-edge. Manage and execute social media campaigns, including content creation, scheduling, and analysis of performance metrics. Collaborate with cross-functional teams to integrate social media initiatives with overall marketing objectives. Foster relationships with influencers and industry partners to amplify brand reach.
February 2017May 2019
2 years 4 months
ИП ``Vmesteam''

Saint Petersburg, vmesteam.com/

Community Manager Social Media Accounts
Moderation and online reputation management Processing user messages in social networks MTS, Hasbro, My Little Pony Publication of materials Support the development and marketing communications strategy to boost the brand's presence. Lead the communications, marketing campaigns, and events lifecycle, ensuring alignment with strategic objectives and brand consistency. Oversee and manage all media relationships, ensuring a continuous approach to earned media through key opinion leaders' announcements, news-jacking, and thought leadership contributions. Manage briefs and timelines, ensuring projects are delivered on schedule. Direct organic social media strategy to engage our audience and increase our digital footprint. Manage stakeholder relationships, including presenting to and engaging with the executive team, to align marketing strategies with business goals.
December 2014November 2018
4 years
Federal Research Center of Bioengineering RAS

Moscow

Laboratory Assistant
Coordinate safety measures including the induction of lab members, laboratory inspections, and ensuring the safe storage of chemicals. Assist in maintaining laboratory functionality by ensuring materials are properly stocked, and equipment is well-maintained and adheres to safety standards. Ensure clear and consistent communication, especially when dealing with cross-lab issues that may arise. Equipment and furniture planning, purchasing, deployment, maintenance, and storage
August 2007March 2010
2 years 8 months

Moscow, www.redcube.ru

Retail... Show more

Senior Sales Consultant
Supporting the sales efforts by executing customer acquisition and field sales solutions Assist customers in person by determining needs and presenting appropriate products and services Involves ensuring that sales transactions are completed accurately, maintaining accurate orders Resolve any customer requests in a timely and accurate manner; escalate complaints accordingly Communicating effectively both orally and in writing Build productive internal/external working relationships

Skills

Skill proficiency levels
Яндекс.Директ
Яндекс.Метрика
Составление семантического ядра
Яндекс.Дзен
MyTarget
вконтакте
vkontakte
реклама facebook
Таргетинг
Создание креативов
Контекстная реклама
Английский язык
Работа в команде
Интернет-реклама
Управление проектами
tik tok
тик ток
Business English
Google Analytics
Разработка маркетинговой стратегии
Social Media Marketing
Международные контакты
Планирование рекламных кампаний
Internet Marketing

Driving experience

Own car

Driver's license category B

Higher education (master)

2024
Torrens University Australia
Business, Master of Business Administration and Master of Global Project Management
2022
Torrens University Australia
English language courses, English for Academic Purposes 1
2022
Torrens University Australia
English language courses, English for Academic Purposes 2
2020
ITMO University
Marketing, Graduate Certificate of Digital Marketing
2012
ITMO University
Bachelor of Computer Science / Economics

Languages

RussianNative


EnglishC1 — Advanced


Professional development, courses

2023
Promotion through Reels
Arina Alexx, Specialist in creation and promotion through Reels, videos in Tik-Tok and Shorts
2022
Convent Monster
Convent Monster, Специалист по трафику, Трафик-менеджер
2022
Школа таргета Натальи Франсис
Школа таргета Натальи Франсис , Facebook Ads Pro
2022
Promotion through Telegram
Private mentoring from a specialist, Advertising in Telegram, promotion through Telegram channels
2021
Школа таргета Натальи Франсис
Школа таргета Натальи Франсис , Facebook Ads
2021
Основы арбитража
Команда, Основы арбитража в Facebook
2021
Skillbox
Skillbox, Таргетолог Pro
2021
Школа Наты Франсис
Школа Наты Франсис, Таргетолог Tik Tok
2020
Gordischool
Gordischool, Smm - Instagram
2020
BURCOV ACADEMY
BURCOV ACADEMY, Facebook Ads and Instagram Ads
2020
Teachbase
Teachbase, Дзеноводство

Tests, examinations

2023
ANZSCO
Vitassess (Australia), Marketing Specialist
2023
PTE
Pearson PTE, English
2020
IELTS
IELTS CENTER, IELTS Academic 5.5
2019
IELTS
IELTS CENTER, IELTS Academic 5

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Australia, Russia

Desired travel time to work: Doesn't matter